8 Ideas for Coming Up with New Concepts. Imitating Einstein, Churchill and Other Great Thinkers.

The only thing that matters most in selling communications for the web is coming up with new ideas. Oh sure, there are the fortunate ones who were born with right-hemisphere brains and spew creativity like sheets off a printing press. Toss out all of the details that aren’t germane.
Tseng Tsao, a 12th century thinker [...]